Psychology in Business

Ever wonder why you see the color red in most restaurants? Or why the candy in the checkout line of a grocery store is so low to the ground?  Many businesses have turned to psychology to influence their customers into feeling and acting in a certain way. Subtle choices in office color, furniture, and overall […]

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What Changes in Social Media Can Mean for Your Business

If you have noticed some changes in your Facebook and Google+ accounts, don’t worry. Last week, these two social media giants announced and applied some significant adjustments to their layouts and designs. While most people fear change, the revealed modifications look to be promising for the user and company alike. If you haven’t already, now […]

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Business Blogging

Writing for your business can be challenging. Treading the line between being inappropriate and being dull is not always easy. You want to keep your readers engaged while simultaneously sharing important information about your field or your company and its services or products.  Don’t fret; there are some practices that you can implement to make […]

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Utilizing Instagram as a Valuable Business Strategy

Boasting over 100 million registered users, Instagram has garnered tremendous success by allowing users to upload and share personal photos with their social networks. Similar to Facebook and Twitter, Instagram is not only used as a social networking tool amongst friends, but it is also a valuable tool for businesses to incorporate into their marketing […]

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Deck Your Social Media Walls for the Holidays

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which brings the holiday cheer to consumers.  Starbucks has created its “Starbucks Holiday Village” as an interactive experience where customers can send gift cards to friends, and share holiday experiences and pictures with their […]

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