Bounce — the fabric softener brand — is asking its Facebook fans to hand life decisions over to fellow fans of the brand.
The “Bounce it Off Millions” program, which began Monday, asks fans to submit their question. So far, the queries haven’t been so earth-shaking. One fan asked what he should eat for lunch. Another wants to know where she should go on vacation.
However, the top four polls will run in a Facebook ad unit that will let 150 million-plus Facebook users weigh in. A Bounce rep says this is the first time a Facebook ad has run with an embedded poll. A Facebook rep could not be reached for comment.
The question campaign follows a spring program from the Procter & Gamble brand, which attempted to turn the question “Sheet or bar?” into a social media discussion point. That effort featured video of two “Bounce fanatics,” one a sheet person, the other a bar fan, doing things like sticking a bar on someone’s back and persuading a cop to leave a bar instead of a parking ticket.
Posted By: Jeff Pulvino
Original Article By: Todd Wasserman