Category Archives for "Business"

Psychology in Business

Ever wonder why you see the color red in most restaurants? Or why the candy in the checkout line of a grocery store is so low to the ground?  Many businesses have turned to psychology to influence their customers into feeling and acting in a certain way. Subtle choices in office color, furniture, and overall […]

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What Changes in Social Media Can Mean for Your Business

If you have noticed some changes in your Facebook and Google+ accounts, don’t worry. Last week, these two social media giants announced and applied some significant adjustments to their layouts and designs. While most people fear change, the revealed modifications look to be promising for the user and company alike. If you haven’t already, now […]

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Utilizing Instagram as a Valuable Business Strategy

Boasting over 100 million registered users, Instagram has garnered tremendous success by allowing users to upload and share personal photos with their social networks. Similar to Facebook and Twitter, Instagram is not only used as a social networking tool amongst friends, but it is also a valuable tool for businesses to incorporate into their marketing […]

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Deck Your Social Media Walls for the Holidays

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which brings the holiday cheer to consumers.  Starbucks has created its “Starbucks Holiday Village” as an interactive experience where customers can send gift cards to friends, and share holiday experiences and pictures with their […]

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Here Are 12 Ways To Become A Recognized Expert

As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors. The key is marketing […]

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Secrets to Finding A Good Mentor

  Everyone should have a mentor for his or her career. Whether it’s someone who works in the same field as you do, or someone who is on a complete different career path, a mentor can provide much-needed advice and guidance during good times and bad. One of the things people are looking for in […]

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