04Dec 2012

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which brings the holiday cheer to consumers.  Starbucks has created its “Starbucks Holiday Village” as an interactive experience where customers can send gift cards to friends, and share holiday experiences and pictures with their […]

08Nov 2011

Google just launched Google+ for brands and businesses. The much-anticipated release of Google+ pages for brands has been discussed for months and how it might be better than Facebook fan pages for businesses, celebrities, and organizations. From your local laundry shop to that pizza restaurant downtown, Google+ Pages will help users connect by establishing a […]

03Nov 2011

  Facebook recently announced that it will be teaming up with Department of Labor and a handful of career agencies to help the unemployed find new employment. This initiative involves a new “Social Jobs” area on Facebook where candidates can access job-hunting tools as well as skills and educational training. This could also eventually lead […]

03Nov 2011

  I read an article yesterday in which another blogger was depicting a story about one of his larger clients. “A famous consumer product”, as he described, was obsessed with making sure that their company Facebook page had more likes than any of their competitors. He went on to describe how this company had only […]

31Oct 2011

Each Facebook Timeline profile now has a tiny clock icon in the status window update, allowing you to place items on your wall in the past. This is a pretty significant Facebook update considering that, initially, Timeline defaulted to publishing posts in the present only. Now the decision to travel back in time is yours. […]

25Oct 2011

According to eMarketer, Facebook now boasts about 23 million moms and growing accounting for about 2/3 of all moms online in the U.S. Not surprising as moms gravitated to Facebook early on for the ease of sharing with family and friends. But Moms and Facebook aren’t just about family photo sharing; she’s also developing relationships […]

24Oct 2011

Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans. Create A Customized Welcome Page– Creating a Customized Welcome Page is an excellent way to increase […]

07Oct 2011

Facebook is taking yet another step toward becoming more Twitter-like by allowing Facebook profile owners to tag non-friends in the comment threads of their public posts. This update brings Facebook profile users one step closer to becoming their own idealized, public brands, and arrives upon the heels of the Facebook Subscribe button, which allows Facebook […]