Marketing

29May 2013

Ever wonder why you see the color red in most restaurants? Or why the candy in the checkout line of a grocery store is so low to the ground?  Many businesses have turned to psychology to influence their customers into feeling and acting in a certain way. Subtle choices in office color, furniture, and overall […]

22Feb 2013

Boasting over 100 million registered users, Instagram has garnered tremendous success by allowing users to upload and share personal photos with their social networks. Similar to Facebook and Twitter, Instagram is not only used as a social networking tool amongst friends, but it is also a valuable tool for businesses to incorporate into their marketing […]

04Dec 2012

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which brings the holiday cheer to consumers.  Starbucks has created its “Starbucks Holiday Village” as an interactive experience where customers can send gift cards to friends, and share holiday experiences and pictures with their […]

06Nov 2012

Did you know that 10% of all global web traffic can be accredited to smartphone users? According to emerging trends recognized by Gartner Inc., by next year (2013), smartphones will surpass desktop computers as web devices. What does this shift in social trends mean for consumers? Firstly, mobile venues give customers the ability to shop […]

14Nov 2011

As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors. The key is marketing […]

14Oct 2011

Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good. Their value doesn’t stop there. These customers […]