Marketing

26Aug 2011

I have said often that the best QR Code experiences are ultra personalized to an audience where it offers personalized content to a viewer in context. Two days ago I found out about the most amazing QR Code scavenger hunt that I never even knew was going on. Ever heard of Deus Ex? It’s a […]

25Aug 2011

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some […]

22Aug 2011

As you participate in the Social Media revolution, you will find it important to focus on the quality of your audience. Having thousands of followers or fans might not mean much – unless you are targeting your specific niche in Social Media. But with millions of users trying to do the same thing, how is this possible? […]

28Jul 2011

Remember the original Pringles mantra “Once You Pop, You Can’t Stop?”  The now out of date statement still holds true in many ways for the Pringles Facebook page where fans just can’t contain their excitement for the brand.  Pringles  has more than 14 million fans and counting coupled with constantly high engagement rates.  This summer’s theme for the brand’s […]

28Jul 2011

The “Got milk?” PMS parodies continue. This time, an animal-rights group is alleging cow abuse in the milk industry. Check out the blood spattered on the milk containers—you’d expect that on a carton of Jack Daniel’s, not on regular cow’s milk. The group, called Mercy for Animals (not PETA for a change!), aims to “expose the dark side […]