Category Archives for "Social Media"

How Can Google+ Help Businesses?

So, just how exactly can Google + help businesses? To answer this question, we may need to monitor the successes and challenges of the Ford Motor Company. The 100+ year old car manufacturer loves social media, and can add to its bragging rights the fact that it’s one of the first brands to try out […]

Read More

10 Realistic Rewards of Social Media

  “Social media has become mass media. It’s the oldest form of marketing—word of mouth—with the newest form of technology.” ~Marc Pritchard, Chief Marketing Officer, Procter & Gamble Since my grandpa Varnum (real name) had a bakery on Bourbonus Avenue (real street) in Kankakee, Illinois (real place), word of mouth has always been the most […]

Read More

Will Job Postings On Facebook Compete With LinkedIn

  Facebook recently announced that it will be teaming up with Department of Labor and a handful of career agencies to help the unemployed find new employment. This initiative involves a new “Social Jobs” area on Facebook where candidates can access job-hunting tools as well as skills and educational training. This could also eventually lead […]

Read More

The Corporate Battle over Facebook Likes!

  I read an article yesterday in which another blogger was depicting a story about one of his larger clients. “A famous consumer product”, as he described, was obsessed with making sure that their company Facebook page had more likes than any of their competitors. He went on to describe how this company had only […]

Read More

The Future Of Business To Business Marketing: Content Marketing

While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting as more business to business marketers move toward Content Marketing as a tactic. But the road to successful Content Marketing is paved with many challenges. The results of a survey […]

Read More

Who’s doing it right? Featured Facebook Campaigns: Street King and Grey Line

Charity and contests characterized most of the campaigns on our list this week. An interesting combination of celebrity and charity pushed Street King’s growth this week, then realtors in California are trying to promote the importance of their services in that depressed real estate market. A New York tourism company took advantage of Halloween to […]

Read More

Social Media: Step-by-Step

Ever read the back of a shampoo bottle? “For best results, lather, rinse, and repeat.” Lather, rinse, and repeat. One could say the same thing for social media. Companies that are transitioning from paper to paper-less marketing realize that there is a multitude of ways to benefit from online advertising and they involve three easy […]

Read More
Top