Social Media

11Nov 2011

Today, Google announced a site called Google For Veterans, that provides tools and assistance for those men and women that fought and continue to fight for their country. Google’s Chief Legal Officer, David Drummond, introduced the site today: There are almost 22 million military veterans in the United States today and millions more around the […]

07Nov 2011

So, just how exactly can Google + help businesses? To answer this question, we may need to monitor the successes and challenges of the Ford Motor Company. The 100+ year old car manufacturer loves social media, and can add to its bragging rights the fact that it’s one of the first brands to try out […]

03Nov 2011

  “Social media has become mass media. It’s the oldest form of marketing—word of mouth—with the newest form of technology.” ~Marc Pritchard, Chief Marketing Officer, Procter & Gamble Since my grandpa Varnum (real name) had a bakery on Bourbonus Avenue (real street) in Kankakee, Illinois (real place), word of mouth has always been the most […]

03Nov 2011

  Facebook recently announced that it will be teaming up with Department of Labor and a handful of career agencies to help the unemployed find new employment. This initiative involves a new “Social Jobs” area on Facebook where candidates can access job-hunting tools as well as skills and educational training. This could also eventually lead […]

03Nov 2011

  I read an article yesterday in which another blogger was depicting a story about one of his larger clients. “A famous consumer product”, as he described, was obsessed with making sure that their company Facebook page had more likes than any of their competitors. He went on to describe how this company had only […]

01Nov 2011

While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting as more business to business marketers move toward Content Marketing as a tactic. But the road to successful Content Marketing is paved with many challenges. The results of a survey […]

26Oct 2011

Ever read the back of a shampoo bottle? “For best results, lather, rinse, and repeat.” Lather, rinse, and repeat. One could say the same thing for social media. Companies that are transitioning from paper to paper-less marketing realize that there is a multitude of ways to benefit from online advertising and they involve three easy […]