04Dec 2012

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which brings the holiday cheer to consumers.  Starbucks has created its “Starbucks Holiday Village” as an interactive experience where customers can send gift cards to friends, and share holiday experiences and pictures with their […]

24Oct 2011

I spend a lot of time trying to interact with brands on Twitter. I choose those words carefully, because I typically never get a response. My tweets tend to fall on blind eyes and disappear. If it’s rare to find a brand that regularly responds to negative “problem tweets” from disgruntled consumers, it’s nearly impossible […]

07Oct 2011

Facebook is taking yet another step toward becoming more Twitter-like by allowing Facebook profile owners to tag non-friends in the comment threads of their public posts. This update brings Facebook profile users one step closer to becoming their own idealized, public brands, and arrives upon the heels of the Facebook Subscribe button, which allows Facebook […]

27Aug 2011

A recent report on Twitter users and a recent development re: Twitter’s functionality should make every marketer sit up and take notice of Twitter, if they haven’t already that is. Remember when Twitter was first launched and people were mocking the name itself and the word “tweet?” I can vividly recall many in the public […]

26Aug 2011

The New York City Police Department arrested more than 50 suspected gang members Wednesday after they used Twitter and other social networks to arrange a “Crips Holiday.”   The New York Daily News reports that police learned the alleged Crips members were using Twitter to call for a gathering at Amersfort Park in East Flatbush, Brooklyn Wednesday. Members of […]

25Aug 2011

What to do when you have been given a plethora of official communiqués and you need to read each one of them to uncover a potential story? The answer: crowdsource. On Tuesday, WikiLeaks released a bumper crop of approximately 35,000 diplomatic cables between the U.S. and 20 other embassies and consulates. The task of wading through them […]

04Aug 2011

Probably the question I get asked most often about social media (besides the “How do you find the time?” question) is “How do you manage all the information coming at you?”. It’s true, I have a lot of information flowing in. I subscribe to dozens of blogs and Google Alerts. I follow about 5,000 people on Twitter, […]

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