February 6, 2013 / by Sureena Johl

How to Optimize Twitter for Your Business

With social media making headlines every day, it is becoming more and more difficult to ignore the weight that these social sites…

December 4, 2012 / by jeffpulvino

Deck Your Social Media Walls for the Holidays

Following the retail frenzy of Black Friday and Cyber Monday, your company stands to gain from a tailored social media campaign which…

November 7, 2011 / by Jeff

How Well Do You Listen and Engage With Your Customers?

Increasingly, businesses are turning to social media as part of their marketing mix. There is a smattering of Facebook, a Twitter account…

October 24, 2011 / by Jeff

Notes on Falling in Love with @DrPepper All Over Again

I spend a lot of time trying to interact with brands on Twitter. I choose those words carefully, because I typically never…

October 7, 2011 / by Jeff

Tagging Non-Friends: Is Facebook Forcing You to Grow Up?

Facebook is taking yet another step toward becoming more Twitter-like by allowing Facebook profile owners to tag non-friends in the comment threads…

August 27, 2011 / by Jeff

Why Twitter Matters To Marketers Now More Than Ever

A recent report on Twitter users and a recent development re: Twitter’s functionality should make every marketer sit up and take notice…

August 26, 2011 / by Jeff

NYPD Uses Twitter Tip To Shut Down Gang Meeting

The New York City Police Department arrested more than 50 suspected gang members Wednesday after they used Twitter and other social networks to arrange…

August 25, 2011 / by Jeff

WikiLeaks uses Twitter to crowdsource latest releases

What to do when you have been given a plethora of official communiqués and you need to read each one of them…

August 23, 2011 / by Jeff

East Coasters Turn to Twitter During Virginia Earthquake

A 5.9 earthquake originated in Mineral, Virginia, Tuesday afternoon, according to the U.S. Geological Survey. Tweets began pouring in from D.C. nearly 30…

August 4, 2011 / by Jeff

The Secret to Managing Your Social Stream

Probably the question I get asked most often about social media (besides the “How do you find the time?” question) is “How…

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