October 31, 2011 / by Jeff

Toys “R” Us Putting QR Codes to Use for Christmas!

Parents starting their Christmas shopping will find this years seasonal Great Big Toys “R” Us Book has QR Codes for selected products (images below). The codes resolve to multimedia content showing the toys in action, which in the case of the Air Swimmers Extreme video made me want one immediately! This follows on from last years trial by Toys “R” Us Hong Kong using QR Codes to enhance their loyalty program.

Original Article By: Roger
Posted By: Jeff Pulvino

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