What Does Halloween Have To Do With Your Brand’s Story?

 

NewImage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes, it’s me…the one dressed in the green scrubs!

I thought I’d have a little fun today since it’s one of my favorite holidays. Halloween is a time to open up and explore different stories — try a few on for size. I love to get into character (and embarrass my friends and family) with my choice of costume. It lets me show a fun side that is (mostly) different than my every day persona.

What does this mean for your brand? I’m betting that your brand has a fun (or at least, a different) side. Is your brand story all business, all the time? Or do you have a philanthropic story? A community outreach story? A bring-your-children-to-work story? Do people at your company get to bring their pets? Do you take turns cooking a favorite meal on Friday’s?

These are stories that make a company richer and showcase your individual corporate brand personality. They make for great stories to tell prospective employees as well as prospective customers.

Posted By: Jeff Pulvino
  • Delicious
  • Tumblr
  • Google Buzz
  • E-Mail
  • Bebo
  • Digg
  • FriendFeed
  • Google Bookmarks
  • Google Reader
  • Identi.ca
  • Mixx
  • MySpace
  • Netvibes
  • Newsvine
  • Posterous
  • Reddit
  • Slashdot
  • Squidoo
  • StumbleUpon
  • Technorati
  • Windows Live
  • Yahoo! Bookmarks
  • Yahoo Buzz

About the Author

Leave a Reply 0 comments

Leave a Reply:







Top