October 31, 2011 / by Jeff

What Does Halloween Have To Do With Your Brand’s Story?




















Yes, it’s me…the one dressed in the green scrubs!

I thought I’d have a little fun today since it’s one of my favorite holidays. Halloween is a time to open up and explore different stories — try a few on for size. I love to get into character (and embarrass my friends and family) with my choice of costume. It lets me show a fun side that is (mostly) different than my every day persona.

What does this mean for your brand? I’m betting that your brand has a fun (or at least, a different) side. Is your brand story all business, all the time? Or do you have a philanthropic story? A community outreach story? A bring-your-children-to-work story? Do people at your company get to bring their pets? Do you take turns cooking a favorite meal on Friday’s?

These are stories that make a company richer and showcase your individual corporate brand personality. They make for great stories to tell prospective employees as well as prospective customers.

Posted By: Jeff Pulvino
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