Facebook recently announced that it will be teaming up with Department of Labor and a handful of career agencies to help the unemployed find new employment. This initiative involves a new “Social Jobs” area on Facebook where candidates can access job-hunting tools as well as skills and educational training.
This could also eventually lead to Facebook venturing into the job listings arena. In their announcement, Facebook goes on to state that they “will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.” Does this mean that Facebook will be giving LinkedIn a run for its money? To some degree, yes. It will make it incredibly easy to just click once and share job postings with friends and family. As the saying goes, it’s not always what you know, it’s who you know. And who you know may see a fantastic job to share on their profile.
However, I don’t think it will replace LinkedIn altogether. LinkedIn is definitely a more professional venue, focused on networking and business. Facebook, while it will be an easy avenue for sharing job information, isn’t exactly known for being professional. I’m connected to many people on LinkedIn that I am not connected to on Facebook, simply because I only know them in business setting, not a personal one. LinkedIn will still live on as the place to build your professional network. Unfortunately for LinkedIn, though, they may start losing job posting revenue to Facebook if they launch this feature.
Considering the nation’s unemployment rate, any medium for job postings could benefit the public. The unemployment rate for metro Atlanta (10.3 percent) was above the national level for the 50th month in a row in September, and has since remained unchanged. With Facebook’s 800 million users who spend an average of over 7 hours per month on the site, job postings have the potential to be seen more easily and get much more exposure, which could be beneficial to both employers and job seekers.
However, a potential issue to consider is that if job postings are free, it may attract a great deal of scam postings. At one point, Monster.com and CareerBuilder.com were THE places to find a job. But with so many questionable job postings, a job seeker must now wade through quite a bit to find the quality jobs. Facebook may need to take this into consideration and try to figure out a way to prevent their platform from having the same issues
Do you think this is a great opportunity for your company or firm on Facebook? Would you post a job using Facebook? I’d love to hear your feedback.
Oringal Article By: Tom Matte
Posted By: Jeff Pulvino